Are Entrepreneurs Born or Made?

Many people believe entrepreneurs are a special breed, born with innate talents and skills. Others believe entrepreneurial talents can be acquired through training, observation and experience. Let’s examine both sides of the argument as well as the importance of environment.

Your DNA to Business Success

Just as every living organism has a DNA that determines its characteristics and growth, every business has a code of requirements and methods for achieving revenue, profitability and growth. A business DNA should focus on customers, who are the lifeblood of every successful business. The result is higher levels of success and profitability even in the most competitive markets.

Hurdles to Avoid When Entering the USA Market

The decision to expand geographically is not one taken lightly by any company. When thinking about entering the USA market companies should make this decision with a great deal of research and pre-work. To our surprise, the majority do not. Companies that are successful in their local foreign markets believe that similar buying behaviors exist with US customers. 

Getting Fit to Enter a New Market

“The #1 company-killer is lack of market,” reports Marc Andreessen, one of Silicon Valley’s most successful venture capitalist. Andreessen believes that companies, particularly early-stage technology companies, need to identify a substantial market and to deliver a product that can satisfy that market. This is particularly true —yet difficult to achieve — for foreign-based companies attempting USA expansion.

Primary Reasons Companies Fail To Enter USA

It’s hard for USA companies to be successful in the USA market. It’s even harder for companies based in Europe, Asia, and other continents to achieve sustainable profits in the USA. Competition is fierce, costs are expensive, and consumers are uncompromising in their demands for technology products and services.

Matthew SawyerComment
4 Ways to Use the Tactical Innovator’s Market Map

Tactical innovators assess their environment through the lens of a Market Map and listen to needs through the voice of the customer, enabling a proactive response to any market change.  I would argue that for every type of business, there are at least two paths to growth: (1) compete more effectively within existing segments or (2) identify new, high value segments where you can be successful.