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Matthew Sawyer

A strategic market development professional who rejuvenated four well-known - but struggling - brands and launched dozens of successful consumer and B2B products. More recently, he helped launch three new ventures in the mobile, online publishing, and advertising technology arenas.  Matthew has won several prestigious awards, including Gold and Silver “EFFIES” for most effective advertising. In 2005, when Vice President of Corporate Marketing at Pitney Bowes, The Wall Street Journal recognized him for innovative use of Google search marketing and on-line media. In 1999, while at Snapple Beverages, BrandWeek named him as a leading “Brand Builder.”   Matthew is an Adjunct Professor teaching strategic communications at Columbia University and business strategy at Parsons School of Design.

 

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Robert Goldberg

A global market intelligence practitioner, Mr. Goldberg helps his clients collect and translate market, customer, and competitor information into actionable product strategies & tactics. A serial entrepreneur he has founded and sold three companies and has been awarded multiple patents for his product designs. Rob was the co-host of the nationally syndicated radio show MarcusGoldberg on Marketing and writes and speaks on intelligence-based product development.  He is also a Senior Professor on the adjunct faculty at Cambridge College’s School of Management where he teaches graduate courses in Entrepreneurship, Research & Market Insights and is the faculty advisor for Cambridge College Junior Enterprise, a student-led consulting company.

 

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Nandini Sankara

A strategic marketing professional, with over 15 years of global experience in brand strategy, research and portfolio management. Nandini has launched over 5 solutions globally using agile techniques, social intelligence and Big Data driven insights. She has been a leader in understanding  customer experience journeys by mapping touch points from ZMOT (Zero Moment of Truth) to PPX  (Post Purchase Experience). Her work spans 4 global regions (APAC, Europe, North America, LATAM) and numerous sectors including Beauty Electronics, Insurance and Retail among others. Nandini also created the "LMOT", Last Moment of Truth concept in the customer journey.

 

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Bill Uscatu

With more than 20 years of experience as a copywriter in advertising, online marketing, direct marketing, CRM, and brand integration, Bill has worked as a creative director at some of the industry's most noted agencies-- Ogilvy & Mather, Saatchi & Saatchi, Young & Rubicam, and Digitas. Additionally, Bill was a partner of The Muldoon Agency, which focused on retail, consumer goods, and CRM. He has touched upon almost every major category and brand-- ranging from IBM, Aflac, and Audi to Enfamil, Atlantis Resorts, and Ameriprise Financial. Bill majored in composition at Berklee College of Music and studied multimedia communications at Parsons School of Design. Click to view Work Samples