The Difference Between Marketing and Sales

Recently, a billion dollar company commissioned me to lead a workshop on marketing with their top 50 salespeople. Their CMO told me to be sure to explain the difference between Marketing and Sales. So, I reached out to my LinkedIn network and groups with a simple question, “What’s the difference between Marketing and Sales?”  Here are highlights from over 140 responses.

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Your DNA to Business Success

Just as every living organism has a DNA that determines its characteristics and growth, every business has a code of requirements and methods for achieving revenue, profitability and growth. A business DNA should focus on customers, who are the lifeblood of every successful business. The result is higher levels of success and profitability even in the most competitive markets.

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Map Your Successful USA Expansion

You wouldn’t take a road trip without a map, so why try to navigate your business in the USA without a detailed Market Map? Market Maps can help guide you through the competitive landscape and to better understand consumer demands and market dynamics. And Market Maps can help you locate opportunities and avoid problem area for penetrating & expanding in the USA.

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Getting Fit to Enter a New Market

“The #1 company-killer is lack of market,” reports Marc Andreessen, one of Silicon Valley’s most successful venture capitalist. Andreessen believes that companies, particularly early-stage technology companies, need to identify a substantial market and to deliver a product that can satisfy that market. This is particularly true —yet difficult to achieve — for foreign-based companies attempting USA expansion.

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