After many years managing historic consumer and B2B brands - including BIC, Snapple, and Pitney Bowes - Matthew Sawyer started consulting to companies trying to enter new markets.
Many were early-stage companies founded by smart, accomplished people. Several were technology-driven with clear technological advantages. They were all concerned with the low success rate for new ventures and international companies trying to penetrate the competitive, complex, and ever-changing USA market.
“We know that many of us fail because we can’t generate sustainable revenues. Can you help us?” - CEO of tech company
So, Matthew set out to understand why early-stage and foreign-based companies struggle and to learn ways to overcome obstacles when entering new markets. Since he taught college courses on business strategy and entrepreneurship, he first dived into books and articles, including Geoffrey A. Moore on the difficulty “crossing the chasm” between early adopter to more mainstream markets. While this literature provided valuable insights and frameworks, they didn't provide actionable answers.
He then teamed up with a former colleague, Rob Goldberg, who ran a successful new products consulting firm called Stages of Innovation LLC. They researched many USA and foreign-based companies in a wide range of categories, and they identified five essential requirements for companies to grow beyond their early success. Then, from talks with CEOs and Investors, they learned these requirements are just as valid with larger, more established companies.
“Every business needs to think and act like a startup if they want to continue to grow and survive." - Angel Investor
Matthew and Rob then enlisted Bill Uscatu to add creative design and writing expertise. Bill had worked on many leading B2B brands, including Avaya, Federal Express, IBM, and Goldman Sachs.
If you'd like to learn more about Rocket Market Development or talk about your promising company, please contact Matthew Sawyer at 914-500-1765 or: firstname.lastname@example.org