A strategic market development professional who rejuvenated four well-known - but struggling - brands and launched dozens of successful consumer and B2B products. More recently, he helped launch three new ventures in the mobile, online publishing, and advertising technology arenas. Matthew has won several prestigious awards, including Gold and Silver “EFFIES” for most effective advertising. In 2005, when Vice President of Corporate Marketing at Pitney Bowes, The Wall Street Journal recognized him for innovative use of Google search marketing and on-line media. In 1999, while at Snapple Beverages, BrandWeek named him as a leading “Brand Builder.” Matthew is an Adjunct Professor in Columbia University's Masters of Strategic Communication and New York University’s Masters of Integrated Marketing programs.
With more than 20 years of experience as a copywriter in advertising, online marketing, direct marketing, CRM, and brand integration, Bill has worked as a creative director at some of the industry's most noted agencies-- Ogilvy & Mather, Saatchi & Saatchi, Young & Rubicam, and Digitas. Additionally, Bill was a partner of The Muldoon Agency, which focused on retail, consumer goods, and CRM. He has touched upon almost every major category and brand-- ranging from IBM, Aflac, and Audi to Enfamil, Atlantis Resorts, and Ameriprise Financial. Bill majored in composition at Berklee College of Music and studied multimedia communications at Parsons School of Design. Click to view Work Samples