Posts tagged Market Research
The Difference Between Marketing and Sales

Recently, a billion dollar company commissioned me to lead a workshop on marketing with their top 50 salespeople. Their CMO told me to be sure to explain the difference between Marketing and Sales. So, I reached out to my LinkedIn network and groups with a simple question, “What’s the difference between Marketing and Sales?”  Here are highlights from over 140 responses.

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Your DNA to Business Success

Just as every living organism has a DNA that determines its characteristics and growth, every business has a code of requirements and methods for achieving revenue, profitability and growth. A business DNA should focus on customers, who are the lifeblood of every successful business. The result is higher levels of success and profitability even in the most competitive markets.

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