Posts tagged New Products
Valuable Message For Entering New Markets

It’s no secret that a strong Value Message is crucial for launching products and entering new markets, as it communicates why your company, brand, or product is uniquely appropriate and beneficial for that audience. But crafting a strong Value Message requires more than good writing skills; it requires fact-based market intelligence and a disciplined process. This article describes a proven methodology and tools for crafting an effective Value Message and support points.

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4 Ways to Use the Tactical Innovator’s Market Map

Tactical innovators assess their environment through the lens of a Market Map and listen to needs through the voice of the customer, enabling a proactive response to any market change.  I would argue that for every type of business, there are at least two paths to growth: (1) compete more effectively within existing segments or (2) identify new, high value segments where you can be successful. 

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