Posts tagged Product Market Fit
Getting Fit to Enter a New Market

“The #1 company-killer is lack of market,” reports Marc Andreessen, one of Silicon Valley’s most successful venture capitalist. Andreessen believes that companies, particularly early-stage technology companies, need to identify a substantial market and to deliver a product that can satisfy that market. This is particularly true —yet difficult to achieve — for foreign-based companies attempting USA expansion.

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4 Ways to Use the Tactical Innovator’s Market Map

Tactical innovators assess their environment through the lens of a Market Map and listen to needs through the voice of the customer, enabling a proactive response to any market change.  I would argue that for every type of business, there are at least two paths to growth: (1) compete more effectively within existing segments or (2) identify new, high value segments where you can be successful. 

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