Posts tagged marketing
Valuable Message For Entering New Markets

It’s no secret that a strong Value Message is crucial for launching products and entering new markets, as it communicates why your company, brand, or product is uniquely appropriate and beneficial for that audience. But crafting a strong Value Message requires more than good writing skills; it requires fact-based market intelligence and a disciplined process. This article describes a proven methodology and tools for crafting an effective Value Message and support points.

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The Difference Between Marketing and Sales

Recently, a billion dollar company commissioned me to lead a workshop on marketing with their top 50 salespeople. Their CMO told me to be sure to explain the difference between Marketing and Sales. So, I reached out to my LinkedIn network and groups with a simple question, “What’s the difference between Marketing and Sales?”  Here are highlights from over 140 responses.

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