Market Intelligence & Market Development Strategy Services
Branding & Strategic Communication
Our people have launched over 20 brands in categories ranging from consumer products to business-to-business and financial services. From advertising to public relations and social media, we can craft effective communications strategies and execution.
Customer Targeting & Journey Mapping
A core service is to provide a landscape of the customers and market(s), which lays out all of the market factors and dynamics for strategic development. Often, we will create customer journey maps to identify best times for marketing and the most appropriate communication message.
Based on market intelligence, we provide strategies for companies expanding into new markets, including foreign-based companies looking to enter the USA market.
Market & Competitive Intelligence
Research through both primary and secondary sources is fundamental to every RMD project. We have the expertise and proprietary processes to accomplish this in rocket-speed and accuracy.
Determining pricing is critical for successful product launches and market entries. Through consumer and competitive research, we develop smart pricing strategies.
We identify and validate market opportunities, and we then create strategic recommendations and messaging that position products and services for success.
By identifying opportunities in the market, RMD can put together strategies for introducing products and adding features. We put this into a timetable (or roadmap) for guiding new product introductions and replacements.