Branding & Strategic Communications

Our people have launched over 20 brands in categories ranging from consumer products to business-to-business and financial services. From advertising to public relations and social media, we can craft effective communications strategies and execution.


Customer Journey Mapping

A core service is to provide a landscape of the market(s), which lays out all of the market factors and dynamics for strategic development. This is also helpful for bringing senior management and investors onboard. 


Go-to-Market Strategies

Based on market intelligence, we provide strategies for companies expanding into new markets, including foreign-based companies looking to enter the USA market.


Market & Competitive Intelligence

Research through both primary and secondary sources is fundamental to every RMD project. We have the expertise and proprietary processes to accomplish this in rocket-speed and accuracy. 


Pricing Strategies

Determining pricing is critical for successful product launches and market entries. Through consumer and competitive research, we develop smart pricing strategies. 


Positioning

We identify and validate market opportunities, and we then create strategic recommendations and messaging that position products and services for success.


Product Roadmaps

By identifying opportunities in the market, RMD can put together strategies for introducing products and adding features. We put this into a timetable (or roadmap) for guiding new product introductions and replacements.


Validating Assumptions

To improve the chances for success BEFORE spending significant money, RMD tests and validates assumptions, particularly on market sizing and acceptance