It's not enough to make a great product with a strong brand, get it on the shelf in a U.S. store or website, and hope it will sell itself. If people in the market have never heard of it, then you’ll need to invest in creating awareness with potential buyers and consumers. Otherwise, customers probably won’t notice or consider your product when they arrive at the store or online shopping website. The same is true if you are trying to sell a business product, technology, or service to Americans. Here are eight requirements for marketing for international brands and companies to establish a presence and

The only thing clear in this confusing time of global conflicts, political uncertainty, climate crisis, and disruptive technologies is the need for radically new business thinking and strategies. Clearly, strategic marketers must play an important role, as they possess the analytic and creative skills needed to develop paths to sustainable business growth and profitability.

International companies need strong leaders to enter and expand in competitive U.S. markets. Learn four essential requirements for foreign-born executives and entrepreneurs to make it in america.

Renson, a 110-year-old company based in Belgium, successfully entered the U.S. architectural building products industry. It’s decisions on where and how to enter the U.S. market provide insights and lessons for all international companies.

Story of Hyundai’s entry into the U.S. market in 1986. It went from an unknown brand to the best-selling automobile in America in its first year.

The U.S. is the best country to do business, but entering it can be challenging for international companies. Here are five essential capabilities and actions for success.

Eight reasons why the United States is the best country for business.

We applaud LumApps for securing $24MM in Series B financing after showing strong growth in the USA and other markets. We’re particularly proud, as two years ago Rocket Market Development LLC provided LumApps with market intelligence and go-to-market strategies that led to successfully entering and expanding in the USA market.